How To Design And Plan A Website Structure?


Use this guide to help you get started with planning your website structure and make the most out of this endeavor. When forming the website structure, it is important to keep in mind that the page hierarchy is determined by the ‘weight’ (or ‘importance’) of the links. Statistically, link weights are a key parameter determining the site priority on the global Internet. The more there are links to a particular website, the more popular it is. The more links leading to a particular page within the website, the more important it is compared to other pages.

While there are certainly more ways to create a website structure that enhances SEO than what we’ve listed here, this is definitely a great start. Take our advice on this and watch those high-quality hits soar. The important thing to remember is that you need to involve SEOs, UX designers, and content specialists to work on an effective site structure. This way, you won’t miss a thing and a website will be both user and search engine friendly.

This type of website structure can be found in sites such as small businesses that have a small number of pages — things without subcategories or child pages. As the name suggests, it isn’t hierarchical or extensive. They take a visitor through a predefined sequence in other words. The internet and its websites are an invaluable source of information shared by the world; access to them is even considered a human right by the UN. Naturally, different types of website structures can create vastly different user experiences. We’ll take you through those differences, looking at corresponding website structure examples to make it more clear.

She regularly shares her expertise on the SE Ranking blog and across various marketing media. Svetlana believes that complex notions can be explained in plain words and loves creating immersive stories. Svetlana spends most of her evening hours learning new languages, planning memorable trips, and petting her cat. The rule of thumb here is that every page should have a link pointing to it and coming from it. Search crawlers find and index websites by going from one page to another, and they do so by following the links, unless they are told otherwise. Smart internal linking will help crawlers find all the content on your website.

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It’s the way your pages are linked and the way navigation on your website works. In essence, it’s like a map you create beforehand to understand how your website will function so that your site visitors can easily navigate it. If you follow the recommendations described above, then you will probably get answers to most of these questions. Unfortunately, content development is often postponed for later, giving priority to other ‘more important’ matters, such as ‘Design’ or ‘Writing code’.

This might be an individual article or a product page in an e-commerce site. In a book, you might have parts, sections, chapters, and subsections. They’re all neatly laid out on a table of contents page, they follow a logical progression, and they have descriptive titles – so you can find what you need to know quickly. At this point, you should have a better idea about how to structure a web page/site. In the last article of this module, we’ll learn how to debug HTML.

  • URLs are another factor that can impact your rankings in search engine results pages .
  • Website Hierarchy Structure DiagramI did this in a free in Canva editor.
  • “When creating an SEO friendly website structure, you must use logic to group products and buying styles together,” writes Marketing Labs‘ Matt Janaway.
  • A well planned site also gives you another avenue to level up your SEO game.
  • These are the subheadings in each chapter, and they are focused on a single item or idea.
  • If possible make sure you create a symmetrical structure or close to it.

Depending on the site architecture, it can have one or several types of menus. The important thing is that the menu should be easily accessible on both desktop and mobile devices. If subcategories and filters don’t follow an efficient and logical structure, it can’t be difficult to find a particular page. Be sure to design a balanced structure that is all-inclusive, but not overly detailed that is hard to navigate or requires too many clicks.

What Is Search Engine Optimization Seo?

This formula has been refined by our team throughout more than 10,000 hours of website specification writing across many years. The structure of your site directly influences SEO and showcases what your website offers in order of importance. Search engines and their crawlers offer answers to those looking for them and rank results higher in searches because the engines know what’s most relevant to the searchers’ requests.

See what your competitors are doing, and how their information is structured. This is one time that you don’t want to be too creative. If it’s working for the bigger competitors in your niche or industry, it will most likely work for you and help you to reach your business goals.

How do you write a website structure

You should control the weight of links on your website, thereby determining their priority. Let us review the example of managing the weight of links. For example, on a marketplace website, you will have visitors, vendors, buyers and admins. But in this section, you’ll have a complete list of all the pages from the website.

“Don’t forget to create an internal linking strategy because your own website pages contain a significant amount of power to influence SEO rank between them,” Webbuzz‘s Ben Carew says. Business card on the web, a hierarchy-optimized site structure might work best. However, if you want to build a massive e-commerce website with thousands of product pages that you want people to browse, the matrix structure might work best.

With the introduction of the Google Evergreen bot, the crawler can now render more than 1000 web platform features that it could not earlier, making SEO easier. The homepage of your website can be referred to as a central place from where the whole website is navigated. It’s important for your homepage to include links to all important pages of your website and guide the users to information that they need. This was popularly used in the early years of the internet.

What Is Website Structure? Our Definition

In order to create a detailed and flawless structure, it is necessary to analyze several competitors at once. Prepare a detailed table that compares your competitor’s websites. This will help you see and correct the errors of some sites using the structure of others. As a result, you will receive a working database, which can be further contextually worked out to create the optimal structure of your site. Competitor analysis is an important step towards creating a good structure of your website.

You can see it as how your navigation and sitemap are built. Yes, I know it’s tempting to go straight into visual design. But, the process is easier if you know what you are getting for your business. Learn why every ecommerce site needs an internal search engine, how internal search works, and how to design the effective one. Trust factors directly determine the overall quality of web pages, especially on ecommerce websites.

The sequential model can be used to develop flows for a process. Tags serve the purpose of grouping together similar content present on your website. Tags are quite similar to the categories present on your website. The only difference between categories and tags is that categories are further divisible into sub-categories. However, tags can not be subdivided and work only by grouping together similar content. Don’t create too many tags or a new tag for every post.

How do you write a website structure

So it’s a good idea to have a link from there to your services and blog. When creating content groups, you are internally linking to website structure between those pages. In order for your website to show up in a search engine, your website has to be accessible to web crawlers.

What Is Website Structure & How To Design An Seo

Let’s dive into steps that will get help you create your website structure. Clean and concise URLs have the right structure that describes what is on the page. Learn what are SEO-friendly URLs, how to create them, and why they should be a part of your SEO strategy.

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We’re going to briefly run you through what SEO and website architecture actually are to make sure we’re all on the same page. Search engine optimization is about increasing the quantity but most importantly the quality of the traffic a website receives. A website might get hundreds of thousands of hits per day but if none of them buy your product or service or even sign up for your mailing list, you might as well have gotten no visitors at all. SEO is done by increasing the visibility of a website in search engines through a variety of methods designed to make this happen organically instead of paying for ads. This is primarily done by creating quality content and tweaking a website’s own structure.

In simple it pours the “SEO juice” or authority of one page to other pages that it’s linking to. Don’t put too many elements in your top-level navigation as it will be both confusing, bad UX and clustered. When creating your URL structure, make sure you use hyphens (-) as seen in the above example, don’t use underscores .

Will Fanguy is a content designer at an enterprise technology company. He lives in Austin, Texas, with his wife, two small dogs, and a general sense of optimism. He appreciates a good GIF, a great cup of coffee, and proper use of the Oxford comma. A new website or even a restructuring can benefit from choosing a specific style that suits the needs of the content and intent of the website. Once you narrow down those needs you can match them to the best option for your new site with little effort. Check out our intuitive, drag and drop Sitemap Builder and plan your way to an improved UX — Try it for free today.

It’s a rare type of site organization where each page can be accessed from any other page. It can make sense for websites with a limited number of pages, all naturally connected to each other. In this article, you will learn about some simple but crucial actions you have to take to build a good basis for SEO while developing your site. Nancy P. Howard has been working as a journalist at the online magazine in London for a year. She is also a professional writer in such topics as blogging, web design and marketing. All in all, planning your website structure is by far one of the best things you can do to make your website the best it can be.

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Modern responsive interface development experience offers you a wide range of different tools. Interviews, A/B testings, working out the personas of your customers – this is only a small part of the tools available to the modern UX designer. The main focus of the UX methodology is aimed at defining the target audience and working with it. UX Research and SEO tools in website structure development. A detailed overview of the website structure designing tools can be found in our new article.

Our award-winning SEO experts can develop, implement, and manage a custom SEO strategy that suits the needs of your business and helps you drive impressive results for your business. It helps ditch endless email trails, massive attachments and messy Google docs. Gather content and files in one place with automated client reminders. This post was written by our content team here at Content Snare.

A well-structured website makes it easy for Googlebot to navigate, index, and find all of your pages, meaning it helps Google to understand your site better. As a result, your website has better chances of getting ranked. Web crawlers periodically crawl your website to access content. The goal is for Google to evaluate the pages you created and this determines how they rank your page in their search results. But let me stress this once again, don’t skip this planning phase.

A document can be an invoice for sales, a will, a will and deeds, newspaper articles, individual newspaper stories, oral histories, executive orders, or specifications for a product. Your internal links should only be passed between the posts in the same topic category. In basic, every page should link to at least one and get a link back from at least one. Internal linking is also helping Google bot and other search engine bots to find your content and pages faster when you add new ones. After you inspect the whole list of your keyword and you have only the ones that are increasing your chances of ranking high, you start adding content titles.

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